What are premiere pro export settings for Facebook videos?

Exporting videos for Facebook from Adobe Premiere Pro requires specific settings to ensure the best quality and compatibility with the platform. The following guidelines provide a comprehensive overview of the recommended export settings for Facebook videos in Premiere Pro.

1. Format: H.264
   The H.264 codec is widely recognized as the standard for delivering high-quality videos on the web, and is natively supported by Facebook. When exporting a video for Facebook in Premiere Pro, it is recommended to use this codec.

2. Preset: “Match Source – High Bitrate” or “YouTube 1080p”
   The “Match Source – High Bitrate” preset in Premiere Pro provides a good balance between file size and image quality, and is suitable for most Facebook videos. Alternatively, you can use the “YouTube 1080p” preset, which provides a higher image quality and is suitable for videos with fast-paced motion or high levels of detail.

3. Resolution: 1080p
   Facebook recommends a resolution of 1080p for the best viewing experience on its platform. When exporting a video for Facebook in Premiere Pro, set the resolution to 1920×1080.

4. Frame Rate: 30 fps
   Facebook recommends a frame rate of 30 frames per second (fps) for most videos. This provides a smooth, fluid viewing experience and helps avoid issues with playback.

5. Bitrate: 4,000-6,000 kbps
   The bitrate setting in Premiere Pro determines the amount of data used to encode the video. A higher bitrate results in a higher image quality, but also increases the file size. For Facebook videos, a bitrate of 4,000-6,000 kbps is recommended.

6. Audio Format: AAC
   The Advanced Audio Coding (AAC) format is recommended for audio in Facebook videos. This format provides a high-quality audio experience and is widely supported by Facebook.

7. Audio Bitrate: 320 kbps
   A high audio bitrate of 320 kbps is recommended for Facebook videos to ensure clear and detailed audio playback.

8. Audio Sample Rate: 48 kHz
   The audio sample rate in Premiere Pro determines the number of audio samples recorded per second. A sample rate of 48 kHz is recommended for Facebook videos to provide a high-quality audio experience.

9. Output File Type: MP4
   Facebook supports the MP4 file format, which is a widely used format for delivering video content on the web. When exporting a video for Facebook in Premiere Pro, set the output file type to MP4.

In conclusion, the recommended export settings for Facebook videos in Premiere Pro are as follows:

• Format: H.264
• Preset: “Match Source – High Bitrate” or “YouTube 1080p”
• Resolution: 1080p
• Frame Rate: 30 fps
• Bitrate: 4,000-6,000 kbps
• Audio Format: AAC
• Audio Bitrate: 320 kbps
• Audio Sample Rate: 48 kHz
• Output File Type: MP4

By following these guidelines, you can ensure that your videos will look great on Facebook and provide a seamless viewing experience for your audience.