Vietnamese and Thai pop music are both popular genres in Southeast Asia, with their own unique characteristics and styles. The question of when Vietnamese pop music can overtake Thai pop music is a complex one, as there are multiple factors that could influence the success of one over the other.
One important factor to consider is the size of the respective music markets. Thailand has a larger population than Vietnam, which could give Thai pop music an advantage in terms of the size of its potential audience. However, Vietnam’s music market has been growing rapidly in recent years, with a projected compound annual growth rate of 10.6% from 2021 to 2025, according to a report by ResearchAndMarkets.com.
Another factor to consider is the quality and popularity of the music itself. While both Vietnamese and Thai pop music have their own unique styles and fan bases, the quality of the music and the popularity of individual artists could play a significant role in determining which genre comes out on top.
In recent years, Vietnamese pop music has gained attention internationally, with popular artists such as Son Tung M-TP and Hoang Thuy Linh gaining millions of views on their music videos on YouTube. Thai pop music, on the other hand, has a long history of success, with popular artists such as Tata Young and Thongchai “Bird” McIntyre achieving both domestic and international success.
Additionally, the marketing strategies used to promote the music could also play a role in which genre becomes more successful. In recent years, social media has become an increasingly important platform for promoting music, with platforms like TikTok and Instagram being used to reach younger audiences. The effectiveness of marketing strategies used by Vietnamese and Thai music labels and management companies could have a significant impact on the success of their respective genres.
In conclusion, the question of when Vietnamese pop music can overtake Thai pop music is a complex one that depends on multiple factors, including the size of the respective music markets, the quality and popularity of the music itself, and the marketing strategies used to promote the music. While it is difficult to predict the future success of either genre, it is clear that both Vietnamese and Thai pop music have their own unique strengths and are likely to continue to be popular in Southeast Asia and beyond.
Sources:
- “Vietnam Music Market – Growth, Trends, COVID-19 Impact, and Forecasts (2021 – 2026)” by ResearchAndMarkets.com
- YouTube view counts for Son Tung M-TP and Hoang Thuy Linh
- Wikipedia pages for Tata Young and Thongchai “Bird” McIntyre
