Most K-pop music videos release at 6 PM KST due to strategic planning by entertainment companies. K-pop has become a global phenomenon in recent years, with fans all around the world eagerly anticipating new releases from their favorite groups. In order to maximize the impact of a music video release, entertainment companies typically schedule them for 6 PM KST.
This timing allows for optimal viewing by fans in different time zones. Korea is 9 hours ahead of Greenwich Mean Time (GMT+9), meaning that 6 PM KST is 9 AM GMT. This timing is convenient for fans in the Western hemisphere who are just waking up, as well as fans in Asia who are finishing up their work or school day. This ensures that the music video release reaches the widest possible audience.
Additionally, 6 PM KST is a prime time for social media engagement. Fans can watch the music video and share their reactions on various social media platforms, which can help generate buzz and excitement for the release. This can lead to increased views and sales, as well as a higher chart ranking.
Entertainment companies also use the timing of music video releases to create a sense of anticipation and build momentum for upcoming promotions. Typically, a music video release is followed by live performances on music shows and other promotional activities. By releasing the music video at a specific time, entertainment companies can build hype and excitement among fans, which can translate into higher engagement and sales for future releases.
In conclusion, the timing of K-pop music video releases at 6 PM KST is a strategic decision made by entertainment companies to reach the widest possible audience and create a sense of anticipation and momentum for upcoming promotions. By releasing music videos at this time, entertainment companies can maximize the impact of their releases and generate buzz and excitement among fans around the world. This is supported by industry insiders and the observation of the trend in the release schedule of K-pop music videos.
