Rock music, a genre that emerged in the 1950s, has been a staple of popular music for several decades. The genre is characterized by amplified instruments, especially the electric guitar, bass guitar, and drums, as well as its heavy use of blues-inspired progressions and soulful vocals. In recent years, the question has arisen whether rock music is still relevant to younger generations, specifically those under the age of 30.
According to a report by Nielsen Music, rock music continues to be one of the top-performing genres in terms of album sales and on-demand streaming. In 2020, rock music accounted for nearly 20% of all album sales in the United States, a figure that has remained relatively consistent over the past decade. Additionally, rock music continues to be a staple of radio airplay, with classic rock and alternative rock being two of the most popular sub-genres in terms of airplay.
However, it is worth noting that the consumption patterns of music have changed dramatically in recent years, with streaming services like Spotify and Apple Music becoming the dominant way that people listen to music. According to a report by Statista, the number of music streaming subscribers worldwide is expected to reach 1.1 billion by 2023. This shift in consumption patterns has led to a diversification of musical tastes, with many younger people embracing a wider range of genres beyond just rock music.
Despite this, rock music remains popular among younger people. A survey by the music streaming service Deezer found that rock music is the second most popular genre among 16-24-year-olds, with hip-hop being the most popular. Additionally, many younger musicians are continuing to create and perform rock music, keeping the genre alive and relevant.
In conclusion, while the consumption patterns of music have changed in recent years, rock music remains popular among younger generations, including those under the age of 30. Rock music continues to be a staple of album sales and radio airplay, and is the second most popular genre among 16-24-year-olds according to a survey by Deezer. Additionally, younger musicians are keeping the genre relevant by creating and performing rock music.