Indipop, also known as Indian Pop, refers to popular music in India that is influenced by Western styles and genres. This genre emerged in India during the 1990s and early 2000s and gained significant popularity among young audiences. However, in recent years, the genre has declined and is no longer as popular as it once was.
There are several reasons for the decline of Indipop in India. Firstly, the music industry has shifted its focus towards film music, which has become increasingly popular in India. Film music, also known as Bollywood music, has dominated the Indian music scene for many years and continues to do so. This has resulted in a decline in the popularity of Indipop as audiences have become more interested in film music.
Another reason for the decline of Indipop is the increasing popularity of alternative genres such as hip-hop, EDM, and rock music. These genres have gained a significant following among young people in India, who are now more interested in listening to and producing music that is different from the traditional Indian pop sound.
The decline of Indipop can also be attributed to the lack of investment and support from music labels and the government. In the past, music labels were more willing to invest in and promote Indipop artists, but this has changed in recent years as the focus has shifted towards other genres. Additionally, the government has not provided enough support to the genre, which has resulted in a decline in the quality of Indipop music and a lack of recognition for Indipop artists.
Furthermore, the emergence of digital platforms and streaming services has made it easier for audiences to access a wide variety of music from around the world. This has resulted in a decline in the popularity of Indipop as audiences can now easily listen to music from other countries and genres.
In conclusion, the decline of Indipop in India can be attributed to several factors, including the shift in focus towards film music, the increasing popularity of alternative genres, the lack of investment and support from music labels and the government, and the emergence of digital platforms. Despite this, there are still some Indipop artists who continue to produce music and perform for audiences, and it is possible that the genre may regain popularity in the future. However, at this time, the future of Indipop remains uncertain.