One factor is the rise of the internet and digital technology. This has made it easier for musicians to produce and distribute their music, and has also allowed for a wider range of musical styles and genres to reach a larger audience. As a result, rap and techno have been able to gain popularity and reach new audiences through online platforms such as Soundcloud, YouTube, and Spotify.
Another factor is the changing cultural landscape and demographics. The younger generations, who are the primary consumers of music, have shown a preference for rap and techno over other genres. This is because these musical styles often address issues and themes that are relevant to their experiences and perspectives, such as social justice, identity, and technology.
Additionally, the popularity of rap and techno can also be attributed to the growth of music festivals and live events. These events provide a platform for musicians to perform and connect with fans, and have become increasingly popular among young people in recent years. The rise of music festivals has also contributed to the popularity of electronic dance music (EDM), which is a subgenre of techno that is often played at these events.
Moreover, the popularity of rap and techno can also be attributed to the influence of popular artists and celebrities. Many successful rap and techno artists have gained widespread recognition and have become cultural influencers. They have used their platform to promote their music and style, and have inspired others to follow in their footsteps.
In conclusion, the rise of rap and techno in mainstream pop music can be attributed to several factors, including the rise of the internet and digital technology, changing cultural and demographic trends, the growth of music festivals and live events, and the influence of popular artists and celebrities. According to a report by Nielsen Music, rap and hip-hop music have been the most consumed music genre in the United States for the past three years, surpassing rock music. This trend is expected to continue in the coming years as these musical styles continue to evolve and reach new audiences.